Wednesday, November 21, 2012

Old Brand, New Direction.

(Click for larger picture)

Maxell is one of Hitachi division that focuses on PC and portable media related accessories, such as fairly low-end earphones, recordable CD / DVD and such. The company has decided to reinvent the brand for higher end audio gear, and the first two offerings are the one BA + one dynamic hybrid DBA700 and the dual dynamic DD600. Priced at estimated US$120 and US$95, these seems to be too good a deal to resist and certainly a great move on Hitachi's part to introduce itself to a very competitive market. Both will hit the market at 10th of December in Japan and hopefully Hitachi won't keep them to the Japanese market only.

[UPDATE] The rest of the world might see them at Jan, 2013. Rejoice!

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Important: All postings are my own personal opinion only and should not be treated as absolute truth. I do get things wrong just like everyone else. Always do your own research!

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