When Grado released its original in-ear series, I were not too impressed on how they looks. iGi is too cheap looking for an $80 IEM while GR8 looks decent, just lacks creativity (they both use generic OEM design). I guess Grado does like its design "plain", which I guess is why both models never get popular. In contrast, Ortofon, which released e-Q7 on the same period of time as Grado, get sa lot more prise. The fact is, if you can't attract people's attention on the first look, less will be interested in buying, left alone listening to it. Well, a new flagship seems to be released soon and unfortunately, still features the same design as GR8, except it has a green housing. Hmm.