Tuesday, March 17, 2015

[REVIEW] VE Asura and Zen

Prelude: A few weeks ago I was contacted by a mutual 3rd party on Head-fi regarding whether I will like to give some Chinese made high-Z earbuds a review. Immediately I recalled a review article I read awhile back in erji.net that comes with fairly high praise (and subsequently get knocked around a few times, see reason below). We don’t see a lot of high-Z earbuds around so I was fairly certain they should be the same things. I don’t keep high hope for earbuds these days but I am still an earbuds lover in heart, so I agreed to give them a look, and indeed they turn out to be the same model I saw earlier. They are made by a small Chinese company called VE (52VE.cn, with a Chinese name translated to ‘micro wing’). No sooner after I agreed, the news spread out on some Chinese forums, which in turn came back to HF, and I received some ‘friendly suggestion’ that, perhaps it might not be the best of idea to do a review on VE. It would seem that there are a lot of heated discussion (or controversy?) on whether VE is a genuine company or just a quick DIY job for money. Even more so is whether VE actually makes TOTL earbuds as they and their Chinese supporters have claimed. Different from the international market where IEM rules, earbuds still hold a high esteem among Chinese audiophiles and they really don’t mind paying for premium earbuds – mixed that with the fact that there are a lot of shady companies employing shill marketing tactic, it is understandable on why people are always skeptical and will act defensively when confronted with such a bold claim. If there is anything I learned from reading Chinese audiophiles forums over the years, it will be the bad ‘SNR’ that often ruins the days. You can never quite sure whether you are reading genuine impression, shill marketing, over-enthused writing or maybe some other types of hidden agenda. So I decided not to take things written on a those forums too seriously but instead let the products speak for themselves, which I kind of glad that I did. Nevertheless, I think a prelude is needed to shine some light on the unusual circumstances surrounding VE. Regardless of what have been said, it will be a mistake to dismiss VE – that much I am sure.


It said: "torture one-self, reject mediocrity, all for our sound."

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Important: All postings are my own personal opinion only and should not be treated as absolute truth. I do get things wrong just like everyone else. Always do your own research!

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